First impressions and lasting impressions really count
I don’t know what the final attendance was at the Landscape Ontario Congress 2010 but I’m sure they exceeded – so I heard – last year by a significant amount. I hope so because the Face2Face Congress really raised the bar for this type of event. For anyone interested in horticultural, lawn or garden equipment, services and supplies there was ample opportunity to network, learn and participate throughout the massive venue.
We had several hands on deck at the AORS booth (Education Section) so I had plenty of time to walk around, network, take pictures and just generally observe the features that make this event so successful and so consistent throughout the 4 days.

Face2Face registration staff were efficient and professional.
Monday, January 11th - Congress Symposiums
Although I didn’t attend the Congress on Monday there was a full slate of a full slate of all-day, specialty programs and conferences including:
I like the idea of offering educational/accreditation opportunities on a separate opening day. As well, Landscape Ontario’s partners in education have an opportunity to promote their related programs and services. This really enhances the overall experience for attendees because there is something on the agenda for everyone. The message is clear from opening day. If you want to learn and be successful in the landscape business then this is the event to attend and participate.
Tuesday, January 12th – Congress Conference (Day 1for those of us at the AORS booth)

Creighton Rock Drill booth featuring 'Greenplus'
Hassel free parking…check. Hassel free registration….check. If you are going to attend an event of this size you want to be able to get inside the venue as quickly as possible. Landscape Ontario staff, volunteers and contractors showed us how it’s done. Despite thousands of cars descending on the show traffic and parking control persons did a great job and there were many professionally staffed registration tables at the entrance. In no more than 5 minutes I had my badge, brochure bag and was at the AORS booth ready to work. Despite our location – perhaps a bit too close to the entrance – we had lots of interest in our educational programs (particularly the equipment operator safety and skills series), annual Trade Show and Spotlight directory. For attendees and suppliers to get the most out of this event – and all similar shows – you really have to be pro-active, participative and patient. You only get out of it what you put in so everyone in our booth took turns circulating throughout the venue, talking with some AORS current and potential supplier members.
For the other attendees there was a full slate of Prosperity Partner educational sessions centred around the six pillars of business success…. Sales, Financial Health, Developing Customers for Life, Professional Operations, Leadership Excellence and Technical Expertise.
Highlight Tuesday: If you want a dose of infectious enthusiasm for a ‘green product’ and AORS just have a talk with Peter Creighton (Creighton Rock Drill/CRD). So that’s what I did. As usual CRD’s award winning booth (CRD won the ‘Best Inside Booth Award at the 2009 AORS Trade Show) was busy and filled with lots of information and displays about their drilling, breaking, demolition and compaction tools/attachments. Also featured was Greenplus Hydraulic Fluid ES an environmentally safe high performance biodegradable/non-toxic lubricant made from vegetable oils.
Wednesday, January 13th
On Wednesday Mick Scott, AORS Support Services Coordinator and Lyle Morris, AORS (Past President, 1998) joined us in the booth. We a fairly good flow of traffic and the professional, proactive approach of the booth volunteers ensured that we made the most of our time at the show. Educational sessions focused on technical expertise, financial health and leadership excellence required for success in the landscape business. The Equipment Dealers Forum was new for 2010 and is an great idea to implement at the AORS Trade Show.

The 'Certificatied Wall of Fame' was my personal favourite idea from Face2Face.
Highlight Wednesday: “I can sell you a booth, but I’d rather sell you an opportunity”. These enthusiastic words were spoken by Lorraine Ivanoff, Trade Show Sales representative, Landscape Ontario. I encountered Lorraine at the Congress office while renewing the AORS booth for 2010. I mentioned the issues with our booth location near the main entrance and Lorraine took the opportunity to explain to me why and how we ended up there. Needless to say, I now understand why the ‘education’ booths are located where they are (i.e. we are not-for –profit so we don’t pay full fee). However Lorraine also explained that if AORS wanted to improve its profile (e.g. promote 50th anniversary in 2011) at this show there are many other options (e.g. forum, mini conference/symposium) available that we could consider for next year. I think some of her ideas have merit and I’ll be meeting with her soon to discuss them in more detail.
Thursday, January 14th
The final day of the Congress is perhaps a bit quieter than the previous two but surprisingly there is always a pretty steady flow of attendees – particularly students – throughout the morning. I decided to stay over for the final day and I’m glad I did.

The Welcome Centre was a well designed area to relax and get some Landscape Ontario information from enthusiastic volunteers.
Highlight Thursday: The 8 educational sessions on Day 3 included a technical expertise session – The Marketing Power of Good Photography. Being an avid amateur photographer I thought this session might be helpful. The session leader, Nik Milner (Nik Milner Photography) provided some composition techniques to maximize the visual potential photographs particularly for use in various media and on the web. Nik was very animated and enthusiastic and I’m sure that everyone at this well attended seminar got some useful tidbit to use to improve their work.
The Welcome Centre completely lived up to its name. This beautifully designed and professionally staffed area was the perfect place to relax, enjoy a cup of coffee, look for a job, get information on training/accreditation or just put your feet up and take a load off. The Certification Wall of Fame was the focal point for sure. This is a great idea for AORS 2011 Trade Show.
RoadMap: Garden and Floral Expo – October 20-21/2009
CentreLine: Face2Face Congress set a high standard for similar events. Organizations that partner with Landscape Ontario during this and future events stand to gain significant credibility and positive exposure.